Heinrich Commercial Real Estate
As a multidisciplinary brokerage in Houston, Heinrich advises owners, investors, and occupiers across office, industrial, retail, and mixed use assets. The firm blends market intelligence, disciplined execution, and client service to improve asset performance, accelerate leasing velocity, and increase transaction certainty across the life cycle of a property.
The Challenge
Heinrich required a digital platform that conveyed institutional credibility and real time property visibility while guiding three distinct journeys for owners, investors, and tenants. The goal was to present expertise in investment sales, tenant representation, and construction in a clear narrative, reduce time to broker contact on mobile, and transform property interest into scheduled tours and qualified mandates.
SERVICE
THE IMPACT
Advisory
Market insight translated into a scalable digital strategy
We defined personas for owners seeking disposition or leasing support, tenants seeking representation, and capital partners seeking placement. Value propositions were aligned to outcomes such as stabilized occupancy, efficient tenant improvement delivery, and disciplined capital deployment. Service maps documented the path from valuation to marketing to due diligence and closing, with checkpoints for underwriting, collateral creation, and stakeholder communication. Operating playbooks set standards for listing readiness, photography, financial disclosure, and follow up cadence. The structure created consistency across teams while preserving local knowledge at the submarket level.
Develop & Design
A brokerage platform that turns listings into relationships
We designed a search experience with fast filters for asset type, submarket, size, price, and status, supported by a map view and saved searches for repeat visitors. Listing pages present financial highlights, floor plans, amenities, and tour scheduling with integrated calendars. Broker profiles connect to active inventory and capture interest with low friction forms that route by asset class and geography. Deal stories show strategy and outcome through concise narratives that explain positioning, campaign reach, tour activity, offers, and realized performance. The build met targets for speed, accessibility, and reliability to support on site tours and investor review on mobile.
Marketing
Proof led visibility that compounds pipeline quality
The marketing program combined quarterly market notes, neighborhood briefs, and transaction announcements to signal authority and attract both sellers and qualified buyers. Search work focused on asset and submarket keyword clusters, structured data for listings, and location pages that explain business drivers and tenant mix. Email programs delivered new inventory alerts for investors and renewal alerts with space planning content for occupiers, while nurture sequences provided valuation updates and hold or sell scenarios for owners. Paid promotion amplified flagship properties and market reports to relevant audiences. Measurement tracked lead source, tour rate, offer volume, and time to close, enabling continuous refinement of focus and improvement in win rate.
